Farfetch - Web3

FARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Worked with Munich-based Award-Winning Graphic Design Studio Bureau Borsche to create a new identity for web3 initiatives. New identities have an infinite number of combinations playing with components of the original Fuse logo - providing a guideline to form numerous sets of identities that evolve and adapt depending on the context it sits in. New formulas and sets of initial identity have then been translated into applications and initial assets along with example mock-up such as Twitter space, and social media content graphics to website design to harness the continuity of existing visual languages. With this foundation of brand guidelines, it set the visual direction of content to bring Farfetch into Web3 spaces. This introduction of the new Web 3 identity set a new chapter for Farfetch transforming and challenging the status quo of the current luxury fashion landscape, and continuing to lead luxury fashion by connecting customers, creators and curators in IRL and the URL world. Output: Brand Guideline, Marketing Assets and Website Role: Creative Direction, Website Design and Web3 Strategy