Dyson

In 2015, lighting became a new category for Dyson, As a creative lead within a small team I have led setting the Creative Direction from concept to delivery of the Global launch campaign strategy- initial launch online in the UK, US, and Japan with accompanying search, PR and CRM activities. Mass retail activity began also with John Lewis in the UK and Bic Camera in Japan. This involves product naming (CSYS and Cu-Beam), product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence. In 2016, consumer activity scaled into three key markets: GB&I, Japan and Australia, with support tier markets: US, Canada, Nordic, France and Germany. Output: Proposition Book, Brand Guideline, Website, Packaging, Instruction Manual, Photographs, Digital Adverts to Exhibition Role: Creative Direction