Experienced in both sales and brand marketing for premium brand in retail industry for over 3 years. Excellent customer relationship management, business development with cultural / design partnerships, product training and communication skill. A good team player with diligent, enthusiasm and open- minded personality.
Projects
- 2016 Taipei ZhongXiao Store Opening eventAesop ZXE is located at one of the most flourish lanes in east section of Taipei city. East section is the newly developed area for the last 20 years, including the city hall, multiple department stores, Xin-Yi district and Sun Yat-sen Memorial Hall. The Aesop ZXE was Inspired by western and eastern elements, like the traditional Chinese calligraphy. The Baroque style Japanese architecture, and one saying by famous photographer Chao-Tang Chang’s poem, “everybody is looking for a direction... s
- 2017 New Gift Kits Launch-Pursutis of PassionThe 2016-17 New seasonal gift kits press event was hold on October 6, Taiwan. Total 49 Tier 1 attendees enjoyed a lovely afternoon, including La Vie, Vogue, and men magazines. More than 5 instant posts were seen on digital media, such as Facebook and online News after the event. Total 39 PR coverage for gift kits in October. We invited a music artist who is passionate about collecting music instrument and unique rocks. He also demonstrated three type of instruments which took all the guests into the forest by following his music . This art installation had also extended to International Art Taipei Festival venue as sponsored art work in the 5 days exhibtion, it also helped increasing brand awareness.
Work history
Assistant Marketing ManagerAesop
- TaiwanFull Time
• Managed in key priorities for the Taiwan market and implements marketing campaigns to build up brand awareness for both online and offline.
• Oversee social media exposure, including Instagram, twitter and blogger articles. The organic search was achieved to 72% in 2016.
• Proposed email marketing contents for newsletters, event eDM and online complimentary event.
• Business development by expanding brand aligned amenity accounts and sponsorship collaborations. In particular for art galleries, art festivals and cultural related organization.
• Strengthened customers’ database by leading various brand events which demonstrates the core value of brand.
• Coordinated with local art organizations, department stores and PR agency to arrange event design and promotion campaigns.
• Budget management.
Skills
- Campaigns
- Social Media
- Marketing Communication
- Sales
- Project Manaement
- Microsoft Word/excel/powerpoint
- Customer Service
- Team Player
- Brand Marketing
- Retail Marketing
Education
Master
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