About me

I’m a passionate Digital Interaction & UX Designer with several years of experience. For me design is finding that balance of beautiful engaging experiences, content, functionality and accessibility that makes the user want to interact and return to site. Designing & crafting well thought-out enjoyable digital experience that are accessible through any device. Finding a solution that works best for the client/brand and the consumer to create a seamless experience. I always strive to improve my knowledge and learn new skills, as well as keeping up to date with new tech and programs.

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Projects

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  Secret 7Another year, another location and a brand refresh, Secret 7 is back. Each year supporting a selected charity, Secret 7 bring together artists, collectors and musicians to raise money. An engaging, interactive site was needed to bring about awareness and allow artists to submit their cover art to the exhibition. Webby Award Honouree 2019
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  THE ICONIC - AdicolorWith the release of Adidas’ new range, Adicolor, consisting of four primary colours, taking the brand back to its heritage and original 3 stripes style, The Iconic ran a four week campaign to promote and boost their sales online with a weekly prize draw focusing on each of the ranges new colours. Customers who purchased any Adicolor product through The Iconic were then automatically entered into the prize draws.
• 3

  THE ICONIC EditionThe Edition is a editorial platform for The Iconic to inspire styles, trends and give fashion advice. With a refresh of their app The Iconic wanted to update the Edition sites design and functionality to help drive customers to product pages to help boost sales.
• Atura Hotels2019 | UX | Nightjar Atura hotels are the latest brand of design-driven hotels targeting modern business and leisure travellers. Aimed at the mid-market traveller, offering a unique experience whilst giving customers value. The client wanted to reduce the number of steps in order for a customer to book a room, currently having 5 steps for the user to book a room, there a loss of customer engagement and click through rate. By creating a sitemap and analysing the steps and separating out conten
• AIS NSWThe Association of Independent Schools of New South Wales is an education body supporting and representing independent education. They required a responsive site redesign to update the look and feel and allow users to filter through pages to find relevant content and courses.
• DNSWDNSW is the lead government agency for the New South Wales (NSW) tourism, promoting tourism in the 5 regions of NSW. The client wanted to separate the content around all 5 regions to make it easier and clearer for users to find relevant content and data. With each region rebranded with its own logo and colour, we designed a template for the content to work across all regions, with a simple and easy user journey to help navigate throughout the site.

Work history

Senior DesignerAKQA
Dec 2019London, United KingdomFull Time
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Digital Interaction & UX DesignerFreelance
Mar 2015London, United KingdomFreelance
Freelancing with agencies/clients in Australia and Vietnam while working remotely within teams or individually to meet deadlines. Creating new leads, sourcing clients, managing budgets and expectations. Conceptualising ideas, to designing and building responsive websites, producing design systems, wireframing and interactive prototyping. Key Clients: AIS, Atura Hotels, DNSW, Mortgage Choice, Reachout Australia, Secret7, The Iconic, QT Hotels, Vivid Sydney.

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Skills

• Sketch
• Interaction Design
• Web Design
• Adobe Creative Suite
• Digital Design
• Invision
• UI Design
• UX Design
• Mobile Design
• User-centered Design

Education

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BA (Hons) Graphic Design & IllustrationThe University of Hertfordshire
Jan 2008United Kingdom