Zoë Matilda Othieno

Zoë Matilda Othieno

Founder @ ZMM AgencyLondon, United Kingdom
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Zoë Matilda Othieno

Zoë Matilda Othieno

Founder @ ZMM AgencyLondon, United Kingdom
About me
Zoe Matilda Management (ZMM) is a partnerships, management & communications agency delivering tailored, 360° creative marketing services. We connect brands with emerging and trailblazing talent, to tell culturally relevant stories of importance, executed with style. Specialising in brand partnerships, event production and communications ZMM also boasts a selective roster of creative talent, and an extended network of influential friends, collaborators and press to ensure the most impactful results for brands. ZMM was founded on a commitment to diversity, authenticity, substance, sustainability and style. Born from the frustration of one-dimensional offerings, trend-driven activism, and unauthorised storytelling, we work with brands to deliver impactful messaging, build community and transcend marketing objectives, whilst authentically celebrating marginalised communities. ZMM is a Black, Queer and Female-owned agency, immersed in the worlds of fashion, beauty, music and the arts. We possess extensive knowledge of Black, youth and LGBTQIA+ culture, finding authentic and creative ways for brands to connect with new & existing audiences.
Projects
  • This Hair Of Mine Launch Party
    This Hair Of Mine Launch PartyResponding to the demand for Black hair to be a recognised space in the luxury beauty industry, renowned hairstylist Cyndia Harvey and Artist Remi Ajani launched This Hair of Mine in August 2022. T.H.O.M is a luxury haircare brand dedicated to uplifting the power, heritage and poetry of texture-rich hair. More than a beauty brand, T.H.O.M reserves a space for freedom of expression of those with hair rich in heritage and offers elevated beauty rituals reflective of their lifestyles. To celebrate
  • Miss Jason's Depop Pride Sale
    Miss Jason's Depop Pride SaleThe Covid-19 Pandemic brought financial, social and mental health hardships for us all. However as always, the most vulnerable groups in society were the worst affected, including (but not limited to) the LGBTQI+ community. June 2022 brought an outpouring of empathy and an onslaught of performative activism with brands using products and platforms to align with the queer struggle but providing little support on a ground-roots level. In an atmosphere of performative, exacerbated by the simultan
  • Mission Statement Magazine: 002 Cover Story
    Mission Statement Magazine: 002 Cover StoryZMM Agency was proud to of produce Cover Story 5/6 for the second print issue of Mission Statement Magazine. Centred around the thematic exploration of 'Home' ZMM spotlighted members of London's thriving Ballroom scene, a community that so often provides Home, in its truest meaning, to those who have not been awarded its traditional description. 'Chosen Family' is a cover feature celebrating ten Ballroom figures and capturing the fierce and vibrant community found in London Ballroom. Playfull
  • Keash 5th Birthday
    Keash 5th BirthdayOn Wednesday 10th July 2019 famed creative hair brand Keash celebrated 5 years of cultural appreciation at iconic East London venue, Bethnal Green’s Working Men’s Club, in association with innovative haircare brand, MATRIX. Set to the theme MORE IS MORE the party paid homage to camp culture and the drag queens who for decades have borne the most over the top hair looks known to Earth. With its signature light adorned heart filling the stage, dancing pole erect and original 70s decor ostentatiou
  • The Cutting Room Floor London : An Intimate Interview with Martine Rose
    The Cutting Room Floor London : An Intimate Interview with Martine RoseFor this episode of The Cutting Room Floor, recorded live at the Hoxton Hotel, OMONDI sat down with fashion designer Martine Rose. The London native's eponymous label has built a loyal, cult following over the last decade, tailoring streetwear to something deeper than trend cycles, focusing instead on intuitive design and clothes that speak to what's heritable: family, growing up going out, knowing yourself. In a candid conversation to a crowd of 100, Rose discussed her journey in the industry
  • Boombox 10th Anniversary Party
    Boombox 10th Anniversary PartyGuestlist management for iconic noughties cult night Boombox, celebrating its 10 year anniversary in collaboration with New Look Mens & Rollacoaster Magazine.
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Projects credited in
  • PRIM Bookstore Pop up
    PRIM Bookstore Pop upThis Black History Month, we wanted visitors to expand their bookshelf with works from Black British, African, Caribbean and Afro-Latinx authors exploring joy, love, sexuality, self and more.  We took over UNIT 15 Boxpark Shoreditch and transformed it into a bookstore and community library with books by authors of Black ancestry from the UK and around the world. The PRIM pop-up bookstore included books curated by K Bailey Obazee, a community library where BIPOC visitors can enjoy a free book do
  • Kim Jones x Nikelab
    Kim Jones x NikelabFor this project I managed Kim jones's VIP guestlist for the launch party at the Doverstreet Market Open House. I also worked with the Nikelab team to seed the collection to a number of VIPs.
  • Fendi Reloaded
    Fendi Reloaded
Work history
    Fran Cutler logo
    Fran Cutler logo
    Events AssistantFran Cutler
     - London, United KingdomFull Time
    Worked with global luxury brands to implement VIP communications strategies and execute high-level events. Daily responsibilities included guest-list management, VIP seeding, facilitating brand / talent partnerships as well as logistical and administrative tasks.
    D
    D
    Account ManagerDECEMBER
     - London, United KingdomFull Time
    Working at a boutique Fashion PR agency, I was tasked with many responsibilities. As Account Manager I achieved relevant & appropriate international, online and print coverage for the emerging mens and womenswear brands that comprised my roster. I successfully pitched for stories, image placement and strategic features on a seasonal and project basis. I also managed blogger & celebrity outreach as well as events and London Fashion Week presentations both on and off-schedule. As Showroom Manager I conducted & managed press appointments, establishing & maintaining relationships with freelance stylists & in-house editors.
Skills
  • Event Planning
  • PR
  • Spanish
  • Management
  • Media Relations
  • Communications
  • Public Relations
  • Events PR
  • Consumer PR
  • Brand Management
  • Negotiation
  • Legal Contracts
  • Fashion PR
  • Event Management
Education
    The London School of Economics logo
    The London School of Economics logo
    LLB LawThe London School of Economics
     - London, United Kingdom