Has anyone else been asked to make spec work for a brand as part of an interview?

I interviewed for an ecd position at a fashion brand and they asked me to create a "spec" digital and social campaign for their Fall Winter collection. I politely told them that, no, sorry that sounds more like freelance with the emphasis on free, and further, if they need to get a sense of my ability, they should take another look at my portfolio.
Wondering if anybody else has encountered this?

Replies5

  • Yes, I did for an ECD position. The "spec" work in question was my coming up with an entire campaign for them. After I stopped laughing I politely explained to them that I would need it in writing that they were going to pay me for that work, regardless of whether they hired me. They demurred, so I withdrew.
    Here's the thing: Some places like Facebook and Uber do this as part of their applicaiton process, but this is usually third-party handled and never part of something they would actually use. If that's the case, I can see it if you are a junior-mid level. Otherwise, no way.
  • I have had to do it in the past and in that case I did get the job. However for an ECD role I would question what they are evaluating as the role is not about being 'on the tools' yourself, it's about leadership and management. You will already have a portfolio that shows that you know what good work is and how to do it yourself.
  • Not personally, but friends who I graduated with fell into this trap straight out of Uni – it's all too often that students with no experience yet believe this is an opportunity for both party's, however, the brand, has no intention other than making a 100% profit from your work. It's wrong, and it devalues the industry. It's exploitation; plaigerism, if it's percieved non-commercial, and the brand runs with it anyway. There should be laws in place to prevent uncompensated work.

    Glad you handled it the way you did!

You must sign up or log in before you 
add a comment.

Post reply