I’m a student and I’ve been asked to create a logo and a business card for someones small business. How do I go about charging someone?
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- Hi Emily,Also I found it very useful when making a price for a client to also mention revisions/rounds of amends. So if you end up having to dore more revisions you can add an additional charge.
- Thankyou all for your replies!! So much help!
- Hi Emily,Having an idea about your day rate is always a good base to start. Given that you are still a student with not too much experience is the realistic to charge on a £100-200 day base, have an estimate before you start to work and say it for the client. Also would recommend to ask a deposit before you start the work.The things Luke tried to describe below that it also matters how often the client uses the logo, how big is the business etc. so practically how much it worth for them. It's a bit more American approach to charge also for the copyright as they have very serious policies around useage rights. Generally when you design the logo the client naturally wants a full useage right between in most of other projects you agree on X work for X project and so they right is limited on your work.However given the fact that you are still a student I would not really consider more factors than your time spent on the project. If you really wannt to get into it however the copyrights usually 10-20% extra in such a case and can go very extreme in different cases. I'm sure you heard about how musicians make massive amounts based on how many times their music played so it's the same for designers in that sense.Hope it gives a bit of clarification.
- Sorry I have to disagree with the feedback below. Acknowledge there are 2 design deliverables a logo (brand identity) and a business card.Considering it’s a small business, having a hourly/day rate is fine, in most cases that can scare a client. And that client/business will become a potential project you will devlop in the future and your fee will go up.It’s best to establish a budget for the client. See if the project is worth to take on in terms of your portfolio and how much your going to make. Reason I say this approach:As designers we don’t just produce logos and put on them on business cards. We plan it out from writing up a brief, talking through ideas, moodboards for visual direction.You have to consider the cost of how much the project is worth interms of money to produce the business card in print format, are there types of print finishes client wants, and that can add up.Regards to the logo really depends what the client is looking for, is the logo a wordmark then licence that font you picked is that out of budget, would it be working on a lo-fi approach using google fonts. Finding a family of fonts or font pairings etc. To help the client budgets.Don’t forget you will producing mockups aswel and pitching logo designs for the client to approve. How much you show of logo variations to the client will only make the design process longer than it has to be.
- Hello! I’m a Graphic Design student too and this question came up on my course recently…my tutor (lots of experience in Industry) said you shouldn’t charge less than £25 per hour. And I think he also said £500 was a decent fee for (just) a logo design which should take a couple of (full) days - for an entry level designer. Hope that helps.
- I think the easiest way is to decide on your hourly rate & then work out how long you REALISTICALLY think it’s going to take you. Including time for reviews/revisions.To save time: Get the client to give you vision boards/inspo at the start of the project to try and avoid too much to-ing and fro-ing. Trello/asana a good way to co-lab on this. And agree on how many logo ideas you’re going to give them at concept stage too. Just one, or multiple? Factor that into cost :)
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