Letterers & Illustrators: how do you price your work for social media?

Not sure whether to use day rate, or take the accounts followers into account, or what other things to roll in. Help please!


  • Have a day rate and hourly rate. I’d also explain depending on type of illustration can vary on focus time. As not all illustration are created within the same time.

    For example if you had to create 3D illustration (depending on the style) of letters, each letter could take you half a day. Even if your using different software can take it’s time.

    Really depends on the style of illustration, how to approach it.
  • I've heard many good things about the dark art of pricing webinar from Jessica Hische, lettering artist. For a very reasonable price, you can download her PDF or attend a recorded 2-hr seminar.


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