Looking for a Content Creator who's comfortable on camera for a start-up. This is a part-time role.

Content Creator Role Overview
The Creator will be responsible for all aspects of digital content creation to drive brand awareness, engage our target audience, and boost user acquisition for the application (There are already KPIs set up to track these metrics). This role will cover everything from product-focused content to social media campaigns and creative storytelling. The ideal candidate should be comfortable at producing diverse forms of digital content that align with the brand’s ethos and image (both of which are to be developed by myself and the content creator).
Key Responsibilities
1. Product & Application Content Creation
● Design: Develop high-quality visual assets, including logos for the application and the company (if needed).
● Product Media: Create and edit product-focused images and videos for use on the application, website, and promotional materials.
● Brand Guidelines: Maintain and expand brand identity through cohesive and aligned content across all platforms (FB, Instagram, TikTok & Twitter).
This content will be produced first to help get the application launched with an already established social media presence.
2. Social Media Content - Branding & Advertising
● Professional Content:
○ Design polished, professional content that will formulate the brand’s public
image and set the guidelines to follow when creating content in the future.
○ Craft eye-catching visuals and ad creatives for paid advertising campaigns
which may run before launching the application to build anticipation.
○ Plan and execute campaigns for Instagram, TikTok, Facebook, and other
social platforms, ensuring content is optimized for performance.
3. Social Media Content - Casual & Influencer Style
● DIY/Use Case Content: Create engaging, casual content for alternative social accounts also controlled by the company. Focus on lifestyle or DIY-related ideas that indirectly promote the app and its products.
● Trend Adaptation: Research and incorporate trending TikTok and Instagram content styles and sound tracks to maximize engagement.

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