Macro or Micro influencers? thoughts on success rates in fashion and lifestyle campaigns?


  • Marketing Analyst
  • Fashion Product Manager
  • Brand Strategist

Replies3

  • It's too broad of a question .. Both work great, and also terribly. It comes down more to what you trying to achieve / how you measure success, what each individual influencer can provide as value, how they're priced, your long tail budget, etc.
  • Depends on your brand positioning and identity - what kind of relationship do you want with your audience?

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