Macro or Micro influencers? thoughts on success rates in fashion and lifestyle campaigns?

Kitty Murphy Brand Strategist
  • Marketing Analyst
  • Fashion Product Manager
  • Brand Strategist


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  • Yossi Fisher Art Director & Brand Consultant
    It's too broad of a question .. Both work great, and also terribly. It comes down more to what you trying to achieve / how you measure success, what each individual influencer can provide as value, how they're priced, your long tail budget, etc.
  • Isabel Serval Brand | Copy
    Depends on your brand positioning and identity - what kind of relationship do you want with your audience?