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- It's too broad of a question .. Both work great, and also terribly. It comes down more to what you trying to achieve / how you measure success, what each individual influencer can provide as value, how they're priced, your long tail budget, etc.
- Depends on your brand positioning and identity - what kind of relationship do you want with your audience?
- Micro but I think the success rate is waning just because customers/ followers are calling out authenticity. #ad tends to put people off