Tips for copywriting/content writing/smm jobs
Hi folks! Could you share your experience in doing copywriting and content writing jobs? How can a junior specialist get experience? I know about such platforms as Freelancer, Upwork. What about working for agencies or startups? Is it possible if you don't have a big and diverse portfolio?
Same question about SMM. I'm a student, and I'm wondering how I can find clients in social media management. Thanks 🙂
Replies5
- You'll need a portfolio of work covering all media and get it up on a website with a name that reflects your status as a writer. I've found Carbonmade.com is good for easy to use portfolio templates. You especially need to demonstrate #digital work (websites and e-marketing). Also add articles, blogs and any spec work you do. Be meticulous with your grammar, and spot the typos and literals by checking your work.Learn to craft and shape your sentences with hard working verbs, use subtext, double meanings, and word play as relevant. Be succinct - in a recent project, I had to summarise five pages of brief into 600 characters (rather than words) for an awards entry.I'm a copywriter, journalist and scriptwriter, and one of the most challenging things about all of them is writing to order - especially when the client or commissioner doesn't know how to brief you properly. They may also not know a verb from a split infinitive either which can make for tricky conversations and feedback.Study the industry, join the specialist Facebook and LinkedIn groups, spread your net wide. And don't undervalue your skills - people are always trying to get copy written at day rates that were low years ago. Good luck!
- those are three related (as in they all involve writing) but fairly different disciplinesthe outcomes are often differentcopywriting has been to me personally the most fulfilling thing i’ve ever done professionally (i quit running a small finance business for this)it demands you think big conceptual ideas and crystallise them in simple, memorable ways that provoke a reaction and/or responsecopywriting takes time to finesse, but is ultimately incredibly rewardingif this is what you want to do, start following people you admire at great agencies, they’re easy to findtalk to them like a person and you’ll find many will at least point you in the right direction if not hold your hand and walk you to where you need to bethe most critical thing for you if you want to be a copywriter — find an art partner at a similar stage of the journey as you, with whom you can put a portfolio togetherthink of ideas for brands and just put them out there. these two kids from down under created OOH ads for bumble which went big on twittermy tweet alone got them a few hundred 💕 and they ended up interviewing with someone within my network, but chose eventually to go and work at mccannthere was this other junior creative coupling that figured out no agencies were on TikTok, so they created accounts for all of them and released a video saying that they were holding the accounts hostage — they were hired before you could even finish saying “bet they got lots of intervie…”to cut a long story short — advertising is an industry of doersdo interesting things and agencies will snap you updm if you need any more tips/advice/helpgood luck🤞🏽
- Hi Valerie,I currently am working for agencies and although their per word prices fluctuate depending on the client budget, you have a regular supply of work. If you're starting from ground Zero, I would suggest writing some sample articles in different categories like health, tech, finance, and travel. Next, make a list of content agencies you wish to apply, reach out to them with the samples. Those that like your samples may ask you to take a test or not, depends! Write the sample article, and if they like it, you're in :) Atleast, that's how I would approach the situation. Hope this helps :)
- my approach would be be to ask your higher self for guidance. to look at interns and to look at stepping stones towards your ideal work. i also acknowldge you for asking these questions because if you are just starting out, looking ahead is a great strategy to have. keep exploring this place too. there is lots of offers, projects. most importantly though follow your joy along the way and this will ensure only the energetically matching opportunities come along. you want to enjoy what you do.as for the social media management, I have seen so many social media offerings, it must be rather easy to convince someone to give you a chance. go for it.
- Hey. I'm in a similar position. I created a website that displays some of my articles and some spec copy (rewrote poor copy from websites I found). Reached out on social media platforms using my website. That lead to a small job writing newsletters (that was via facebook, it's not obselete yet). I also did a little work for somebody who needed new product description for their small business, I'm doing that for free so I can develop my portfilio. Much of this is so I can increase my chances of finding agency work, which has helped becuase I'm getting more interviews. SMM I'm not sure about. So I guess it's the same kind of advice as always - grind, network, develop examples of your ability and get them infront of people. Upwork can he helpful, try Fiver too. Good luck! You'll do great :)
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