Organised by General Assembly
Consumer empathy. It’s the key to successful product strategy, design, and marketing.
Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail.
To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
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General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
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