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Athlete Marketing ManagerRed Bull
17 days ago
  • LevelMid Level
  • ProfessionsMarketing Manager, Marketer, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Red Bull UK is recruiting for a Athlete Marketing Manager to be based in London, UK.
This role will help to drive and manage Red Bull’s Athlete Marketing program, demonstrating to the consumer that Red Bull is the only brand that Gives Wiiings to the world’s most exciting and talented athletes. Credibly and effectively communicating the functional benefits of Red Bull products to sports interested consumers via a world-class athlete team. The roster covers diverse sporting playgrounds and a good knowledge understanding of the broader sporting landscape is key. The role will be also be focussing on potential new sporting opportunities within areas and sports we are not currently exposed through. In this role the Athlete Marketing Manager must enable our athletes to progress in their sport and fulfill their dreams.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
ATHLETE MANAGEMENT
  • Manage a broad portfolio of existing Red Bull UK Athletes
  • Find new talent and ensure the best athletes are on the radar and poised to be on the roster
  • Onboard new athletes and their teams in line with Red Bull’s Athlete marketing philosophy
  • Ideate and create projects with our athletes and see them through from ideation to delivery
  • Set individual athlete goals and targets for each Athlete
  • Ensure understanding of product efficacy and communication around the product output is clear and visible
  • Negotiate athlete agreements and contracts – including performance expectations and goals
  • Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message
  • Provide regular reports and insights into athlete performance
  • Deliver key and timely reporting on the impact that the Athletes have on the UK business.
ATHLETE MARKETING
  • Deliver and input into the Athlete Marketing Strategy as directed by the Head of Athlete and ensure it meets Business objectives
  • Create a well-rounded 365 plan for the athletes including marketing activities, communication, and performance and contribute to the annual Business planning cycle
  • Clearly communicate these plans to the wider business to ensure that all departments of Red Bull are aware of the opportunities that athletes create.
  • Collaborate and work in team environment with other sports and marketing team members – Including amplification through the Red Bull Media Network, Brand and Field Marketing and Sales
  • Own and manage assigned athlete projects, both internally and externally including full budget management
CREATIVITY
  • Take responsibility and ownership for creativity and ideation within the athlete team. Creating new ideas, concepts and formats that help us stand out from the crowd
  • Conceptualise and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life
COLLABORATION
  • Take ownership of collaboration within marketing to build our athletes profiles and understand the opportunities across all other departments
  • Be the gatekeeper to the athletes, but understand and build relationships with internal teams to maximise the impact of the athletes
SPORTS TEAM DEVELOPMENT
  • Support the wider Marketing department by pushing the boundaries of ideation and performance within all categories of sport. Helping develop an in depth understanding of the UK sporting landscape.
  • Support in building annual Athlete business plans that support business needs.
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
  • Proven knowledge and experience in Sports Marketing (including athletes and events marketing)
  • In depth knowledge of sports management and sports industry
  • Strong influencing skills to include a host of key stakeholders in a broad range of sports
  • Collaborative attitude and strong brand passion 
  • Exceptional communication skills – including training and presentation abilities
  • Ability to actively seek out new opportunities for the Red Bull brand
  • Excellent budget management
  • Excellent attention to detail
  • Strong social media understanding and regular interaction
  • Proven track record of planning and project management competencies 
  • Creative minded
  • Openness to new scenes, ideas, processes, innovation, and possibilities
  • Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers
  • Adaptable – the ability to keep everything moving concurrently

Skills Required

  • Sports Marketing
  • Social Media
  • Creative Mind

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