Description

Closing Date: 23-Sep-2024

The Brand department is hiring for a 12-month FTC parental cover for the Brand Marketing Director role. Reporting to the Chief Brand Officer, this role is part of the leadership team of the Penguin Brand department. We are looking for a candidate to start in mid-November 2024.
The Role
Your primary objective will be to deliver an exciting and ambitious 90th birthday programme throughout the year of 2025. Additionally, you will be responsible for delivering against our brand and department strategies as well as leading on our planning approach for the brand marketing activity in the department.
Working closely with the Chief Brand Officer, you will define and execute brand workstreams, including delivering global and UK guidelines and leading the integration of our new TOV, brand positioning, and visual identity.
Please note that this position is focused on brand marketing for Penguin, not on author/book marketing. You will lead the Creative, Brand, and Insights teams, ensuring they work cohesively to deliver on our brand strategy.
With expertise in brand, digital marketing, communications, design, consumer insights, and social impact, our Brand department is at the forefront of connecting our books and authors with readers, and this role will play a pivotal part in that mission.
Key Responsibilities
Deliver Penguin's 90th yearlong programme of work, including providing creative direction for the campaign and supporting the delivery of the ambitious programme of work.
Embed the newly formed Brand Positioning, TOV, and Visual Identity into the department and the wider organization.
Develop and maintain strong relationships with internal stakeholders, including senior leadership, to ensure alignment and buy-in for brand initiatives.
Work closely with the Strategic Planning Director to implement a new brand marketing planning cycle for the Brand department.
Collaborate with the digital and channel teams to ensure all campaigns and communications are consistent with the brand strategy and objectives.
Partner with the Head of Insights to implement an audience insights strategy that keeps the Penguin brand ahead of industry trends, consumer behaviour, and competitor activity.
Lead initiatives with our sales team to leverage the brand in increasing retailer purchasing and author acquisition.
Manage a team of designers and brand campaign managers to create and execute brand initiatives, campaigns, and projects that bring the Penguin brand to life and build a future pipeline of readers.
Collaborate with external partners and agencies as needed to support brand initiatives and campaigns.
Work cross-functionally with other departments to deliver the 90th programme and embed the brand guidelines.
Act as a brand ambassador for Penguin, building trust and enthusiasm for the brand across the company and advocating for brand work.
Support the team in implementing efficient ways of working that inspire and enable them to do the best work of their careers.
Candidate Profile
This is a hands-on role; we need a doer and deliverer as well as a strategic and creative thinker.
Proven track record of delivering successful brand marketing campaigns, both in development and delivery.
Extensive experience in creating and implementing strategic brand frameworks and leading brand marketing planning cycles and marketing calendars.
Experience in delivering Brand Guidelines on both a global and local scale.
Proven experience in leading and running creative teams and providing creative direction.
Excellent stakeholder engagement skills with the ability to drive change through influence.
Strong project management skills with the ability to handle complex projects and support teams in their delivery.
Data and insights-driven, with a proven track record in developing insight strategies.
Brand evangelist with a clear and compelling vision.
Ability to empower and inclusively manage a team.
Experience in a leadership role, reporting to C-level management.
Application instructions:
Please apply with your CV and cover letter outlining why you believe you are the right candidate for this role by midnight on Monday 23rd September.

What you can expect from us:
Competitive salary depending on how your skills and experience align to the role.
Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.
Our benefits include:
Financial – income protection, life assurance, childcare allowance
Wellbeing - healthcare cash plan, critical illness cover, health checks
Lifestyle – enhanced parental leave, tech scheme,
For our full benefits list please visit: https://www.penguinrandomhousecareers.co.uk/what-we-offer/
Hybrid working:
While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. Brand colleagues work in the office and remotely as required. We will be happy to discuss this further as part of the interview process.
The recruitment process:
You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/
As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. Essential criteria are listed in bold as part of the candidate profile section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.
We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request.