Description

We are looking for someone with a real passion for creative content making and a love for fashion. Our ideal candidate has strong design skills & an analytical mindset. We want you to really take control of our D2C communication channels and drive our business growth.

Key Responsibilities:
- Ownership of all Ellis Bridals & Kelsey Rose content channels
- Create & implement strategy to make Ellis Bridals & Kelsey Rose must-know names in the bridal market amongst consumers
- Identify target audiences, market trends, and competitive landscapes to create innovative campaigns across all online platforms that resonate with potential and existing customers
- Work with wider marketing team to ensure cohesive approach across D2C & B2B markets
- Overseeing performance and delivery to ensure targets are met across all brands
- Manage marketing budget

Job overview:
- Proactively pitch new ideas that align with our brand identity across key channels; Instagram, Facebook, TikTok & Pinterest
- Craft original content, catered to various social media platforms (Instagram, Pinterest, TikTok, Facebook, etc) that aligns with our brand identity
- Creation and management of monthly and weekly social content calendars to ensure the successful delivery of captivating content
- Work with wider team on partnerships & influencer strategy
- Daily engagement with audience across all platforms
- Scheduling, designing and writing engaging email campaigns
- Driving the acquisition of new newsletter sign ups
- Optimisation & segmentation of data
- Establish user flows for seamless UX across all channels
- Photoshoot production for social content creation days including arranging models, locations, themes and monitoring budgets
- Project lead on shoot days
- Develop and execute holistic strategies across e-commerce, paid advertising, CRM and SEO
- Manage paid Ad campaigns
- Monitor and analyse website analytics, social media insights, and campaign performance data to derive actionable insights and make informed decisions based on data, adjusting strategies and tactics to optimize performance and achieve KPIs