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Esports & Gaming Marketing ManagerRed Bull
17 days ago
  • LevelMid Level
  • ProfessionsMarketing Manager, Marketer, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Red Bull UK is recruiting for a Esports & Gaming Marketing Manager to be based in London, UK.
The Esports & Gaming Marketing Manager will develop and support our esports and gaming marketing activities with the purpose of reaching 18-24-year-old consumers in the UK with the Red Bull brand and growing the consumption of Red Bull Energy Drink during moments when people need energy.
The individual will manage and develop the implementation of the UK marketing strategy within the context of our global activities to deliver successful outcomes based on a yearly business planning cycle. They will build an innovative and credible plan across players, events, and the Red Bull Gaming Sphere facility. The manager will work with the Gaming and Esports colleagues in the UK team, often acting as a central point of contact, working closely with our communications, content, and social media teams to earn coverage through third-party media and social channels, as well as create content and drive reach through Red Bull’s owned and managed media channels.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
STRATEGY
  • Working with the Global Gaming team and the UK Marketing team to build and implement our long-term 360-degree gaming marketing strategy in the UK, meeting key strategic priorities, developing new ideas and targets annually, and presenting annual project plans to lead internal stakeholders.
  • Define Key Performance Indicators for projects and activities aligned with our UK marketing strategy to ensure we deliver a successful return on the investment we make in this area.
EVENT & PLAYER MANAGEMENT
  • Own project management of activities with players and events, from team kick-offs, ideation, and development, through planning and delivery, to final execution and assessment.
  • Own and support pillars of the gaming and esports event and athlete programs, delivering our key branded events, third-party events, general gaming opportunities, grassroots projects. Manage our branded and supported players, and increase the visibility of product consumption, ensuring they already know, love, and consume Red Bull and are the right ambassadors for our brand.
RED BULL GAMING SPHERE
  • Support the Red Bull Gaming Sphere as a training, broadcasting, content, commercial, and events space.
COMMUNITY BUILDING & ACTIVATIONS
  • Build a locally relevant network of gamers, influencers, co-creators, third-party organisations, and collectives within the world of Gaming, ensuring that we partner with the right people to drive Red Bull support and attribution within the UK.
  • Support the esports and gaming strategy of Red Bull UK, ensuring that we give wings to a wide array of community esports activations in our venue and increase our product availability and consumption within the gaming scene.
  • Ensure that we continue to support and maintain relationships with key third-party gaming events across the UK, with a particular focus on mainstream gaming opportunities and large events.
PRODUCT
  • Grow a network within gaming with venues and organisations that we can work with to widen our product distribution.
  • Lead a national product seeding program, ensuring that gaming athletes and influencers within multiple gaming scenes understand the benefits of our product, consume Red Bull cans in key moments of need, and act as brand/product ambassadors.
CONTENT
  • Working with the Red Bull Media Network to ensure we grow reach, brand preference, and product consideration by delivering innovative, attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels.
  • Ideating and advancing content formats and ideas for existing projects, such as Red Bull Home Ground and Red Bull Kumite, in addition to ideating and activating content for contracted Red Bull players within our UK portfolio.
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
  • Previous experience working in an esports or gaming marketing role, with a focus on project management, marketing strategy, event production, talent management, and community building.
  • An understanding of the UK gaming environment and where Red Bull can be a part of it.
  • Experience in developing and implementing marketing activities to make an impact on brand awareness, brand preference, and product purchase/consumption.
  • Deep knowledge of and passion for live events, marketing, and media.
  • Scene-connected – knows the esports and gaming landscape in the UK and has a strong network.
  • An understanding of brands and how they operate.
  • Excellent relationship-building skills and calm under pressure.
  • A strategic thinker who uses initiative and takes ownership of projects.
  • A creative mind with a track record of putting new ideas into practice and assessing results.
  • Strong project management skills.
  • Expertise in key elements of event production.
  • Skilled in working with players and understanding how to leverage their communities for marketing projects and initiatives.
  • Ability to lead and influence multiple stakeholders.
  • Organised and adaptable.
  • Experience in commercial negotiation and contracts.
  • Strong affinity with the brand.

Skills Required

  • Marketing
  • Project Management
  • Build Relationships

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