Time Out is seeking an exceptional and experienced Head of Content Operations and Performance to lead the optimisation of our content processes across all Time Out content channels globally – chiefly our website and social channels, but also including email and screens in Time Out Markets. This role will be responsible for ensuring efficient content production workflows and for improving content performance through data-driven insights and clear, consistent, actionable internal reporting. Working closely with the Global Chief Content Officer, you will set models for efficient content operations across multiple platforms, optimise processes to increase productivity and ensure that our content is delivering measurable results aligned with business objectives. You will also be responsible for working with local, regional and global teams to maintain and socialise the Time Out Content Calendar and the Time Out Content Handbook.
The ideal candidate will have a strong background in content operations, performance metrics, and a deep understanding of how to leverage content to achieve business goals. This is a key leadership position on Time Out’s global content team, and one which will require strong partnership relationships with many on the Content team, especially our regional Content Directors and Heads of Social and Video. The successful candidate must be comfortable working across time zones and navigating a global business with global, regional and local emphases. The successful candidate will work closely with the Global Chief Content Officer to ensure that all the above is planned and executed to align with Time Out’s overall global Content Strategy. Above all, the successful candidate must be excited by the possibility of reaching more people in more places more meaningfully with Time Out’s content and excited about collaborating with multiple teams and individuals to make that mission real.
Content performance monitoring: Develop and manage KPIs for content performance, including engagement, reach, traffic, conversion rates, and other relevant metrics. Use performance data to assist in refining content strategies and ensure alignment with business goals.
Reporting: Leads on reporting of content performance across all Time Out channels
Goals: Responsbile for developing and tracking targets: individual, team, channel.
Performance tractkng tools: Leverage analytics tools to gather insights on content performance. Translate data into actionable strategies for content optimization, ensuring continuous improvement in content quality, user engagement, and ROI.
Content operations systems: Design, implement, and oversee content workflows and processes to improve efficiency, ensuring timely delivery and consistency in quality. Identify and resolve bottlenecks in content production and distribution.
Cross-platform content optimisation: Work across multiple digital platforms (website, social media, email, etc.) to ensure content is optimised for each medium, driving engagement and conversions.
Technology and Tools Management: Oversee the use of content management systems (CMS) and other digital tools, ensuring that the technology supports efficient content production and performance measurement.
Content Governance and Quality Control: Ensure that all content adheres to brand guidelines, legal standards, and industry regulations. Implement and maintain a robust content governance framework to maintain quality and consistency across all outputs.
Content calendars and Content Handbook: lead on collaborating with the wider team to make sure these are dynamic resources which are always used and updated.
Experience of working for at least seven years in a staffed digital media environment, with at least three years in a senior role
Strong understanding of content production processes, performance analytics, and the tools used for managing content across multiple platforms (CMS, project management software, analytics tools, etc.).
Proven ability to optimize content operations and improve content performance based on data-driven insights.
Strong leadership, project management, and communication skills.
Proficiency with web analytics and performance tools (e.g., Google Analytics, Adobe Analytics) and content optimization platforms (SEO tools, CMS platforms, etc.).
Ability to analyze complex data and present actionable recommendations for improving content performance.
Knowledge of digital marketing, SEO, UX, and customer journey best practices.
Strong attention to detail, organizational skills, and a results-oriented mindset.
What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…
Be commercially astute
Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
Think globally
Have excellent communication and relationship building skills
Have a high sense of ownership, urgency and drive
Be a team player
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.