Description

Closing Date: 16-May-2024

We have an exciting opportunity for a Head of Marketing, Primary to join the Penguin Random House Children’s team on a fixed term contract basis to cover a period of parental leave, for 12 months.
Do you have extensive experience in marketing for children and family audiences? Do you know how to inspire and develop a team of exceptional talent? Are you able to articulate the value of audience-first thinking and consumer marketing to internal and external stakeholders, and balance both the short and long term needs of a high-performing creative business?
If you are an experienced marketer looking for a new challenge and you’re able to motivate and enthuse a team to deliver compelling, successful and audience-first strategies with a focus on the family market, this could be the role for you!
This role is also one of a core team of custodians for our Puffin brand – one of the most well known and respected consumer brands in the industry – and is an influential part of the team who holds the brand strategy and channel strategy for Puffin.
Our Puffin Primary list (that’s 8-12 years) boasts every book a child could want, from powerhouse brands such as Diary of a Wimpy Kid, Lottie Brooks and Tom Fletcher; stellar debuts such as The Swifts by Beth Lincoln, City of Stolen Magic by Nazneen Ahmed Pathak and The Whisperwicks by Jordan Lees; to genre-defining non-fiction from household names such as Adam Kay.
Our creativity is inspired by different perspectives, so we strive for our culture to be one of belonging, where everyone feels welcome and where differences are celebrated. We want to work with a wide range of talent as we find new ways to tell our stories.
Your key areas of responsibility will include:
Conceiving long term audience development strategies for our books and brands with a focus on the Primary (8-12) audience.
Devising and overseeing the execution of brand marketing campaigns for Puffin including consumer-facing campaigns, experiential, events, CRM, plus trade-facing and retail engagement.
Lead channel strategy across our owned channels for Puffin including on and offline campaign strategies with a focus on growing engagement and increasing sales.
Champion consumer-first thinking within the Marketing team, the wider Brand, Marketing & PR team and the division as a whole including sharing of insight and campaign reporting.
Ensure all campaigns are completely 360, aligned and integrated with colleagues across PR and Brand and always with a digital-first mindset, mirroring our audiences.
Allocate relevant budgets across book and consumer, continually reviewing in line with expected and actual KPIs.
Managing and developing a team of six marketers, from Senior Manager to Exec level.
Candidate Profile
Significant proven experience leading audience-focused marketing campaigns in the children's media space
In depth knowledge and passion for the children’s media landscape
Proven experience of coaching, motivating and inspiring high-performance teams
Proven experience working across multiple projects and campaigns at any one time
Excellent relationship building and communication skills.
An effective decision maker with a proactive approach and the ability to lead by example
Applications instructions
If you’d like to apply, please submit your CV and a Cover Letter outlining why you are the right candidate for the role by midnight on Thursday 16th May.
What you can expect from us
Salary: Up to £50,000 depending on how your skills and experience align to the role, plus benefits.
Competitive benefits package: Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.
Our benefits include:
Financial – discounted shopping, season ticket loan, rental deposit loan
Wellbeing - healthcare cash plan, employee assistance, gym loan
Lifestyle – taste card, tech scheme, free and discounted books
For our full benefits list please visit: https://www.penguinrandomhousecareers.co.uk/what-we-offer/
Hybrid working: We’re experimenting with a hybrid way of working that suits the needs of each team. While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. This role is based in our Embassy Gardens office in Nine Elms (SW11 7BW), London. We’re currently three days in the office, and two days remote working, and we are happy to answer questions about this at interview stage.
About Penguin: We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.
The recruitment process: You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/
As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. There may be times when the volume of applications means we cannot take all eligible candidates to interview.
We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request.