Description

About The Role
As a Marketing and Communications Officer, you'll leverage your creativity and proficiency in copywriting and editing across a variety of digital platforms. Your mission will be to enhance our brand's digital presence and convey our social purpose, with a focus on our brand-new website and multiple newsletters. With a keen eye for detail, you'll also create high-quality insight reports that demonstrate our impact and identify areas for improvement.

Your role extends to supporting PR tasks and collaborating with the Insights Team to maintain high data quality, to enhance newsletter targeting and distribution.

You'll report directly to the Digital Marketing Manager and collaborate closely with the Digital Content Officer, ensuring that the right content reaches the right audiences and our digital channels achieve optimal engagement and growth.

About you
You are a creative and analytical Marketing and Communications Officer, skilled at using digital marketing to build brand engagement and grow audience reach.

You have experience curating engaging content for websites and newsletters and developing and implementing digital marketing campaigns in collaboration with others.

Your understanding of user journeys and SEO will ensure that Youth Music’s new website is impactful, current and audience focused. Tasked with supporting projects from concept to completion, your organisational skills and ability to meet deadlines will be critical to your success.

You also excel in liaising with agencies and partners, and your analytical skills enable you to create reports and use data to inform marketing plans.

Key responsibilities

Maintain a regular flow of engaging content for our websites and newsletters, ensuring consistency and audience engagement.
Write copy for the website, newsletters, and occasionally for social media. Ensure all copy is engaging, informative, and tailored to the intended audience.
Regularly update and maintain the company website. Liaise with internal partners to ensure all content is current and relevant.
Support the development and implementation of digital marketing campaigns in collaboration with the Digital Content Officer (DCO) and the Digital Marketing Manager (DMM).
Coordinate closely with website, content, and Google Ads Grant agencies to ensure seamless alignment with Youth Music’s digital marketing strategy.
Work with the DMM and DCO to create detailed monthly and ad-hoc reports. Analyse data to gauge the effectiveness of marketing plans and identify areas for improvement.
Implement SEO strategies to improve the visibility and ranking of the company’s website. Stay updated with SEO best practices and adjust website content accordingly.
Provide support to the Head of Marketing and Communications with PR tasks.
Collaborate with the Insights team to interpret data collected from marketing campaigns, the grants programme and audience research. And optimise our use of databases, ensuring the highest quality of data is maintained on Mailchimp for more effective newsletter targeting and distribution.

General
Carrying out all such additional duties as are reasonably commensurate with the role.
This job description is not necessarily an exhaustive list of duties but is intended to reflect a range of duties the post-holder will perform.

Person specification
Essential

At least one year’s continuous experience working in a similar role.
Experience writing and editing compelling and accessible copy for various platforms such as websites, newsletters and social media.
Knowledge of SEO strategies and best practices to improve website visibility and ranking.
Proficiency in updating and maintaining website content to ensure it remains current and relevant.
An understanding of the principles of data protection.
Experience using data and insights to inform digital marketing plans.
Skills in database management, particularly in using databases like Mailchimp for targeted marketing efforts.
Proven creative thinker, with ability to generate new, forward-thinking, and relevant ideas.
Strong communication skills to liaise effectively with agencies, internal partners, and team members.
Knowledge of and commitment to inclusion, diversity, equality and accessibility.


Desirable
Experience in a charity, agency, youth or music organisation.
Experience overseeing a Google Ad Grant account.
Experience using Drupal.
Understanding of the music education and / or music industries landscape.
Passion for music and interest in its benefits for individuals and society.