15 days ago
  • LevelMid Level
  • ProfessionsMarketing Manager, Marketer, Public Relations Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Role overview The Brand Marketing Manager plays a crucial role in supporting the team when it comes to managing and evolving Time Out Market’s brand presence across existing and upcoming locations. Based in our London office, this role will work across all brand communications including marketing campaigns, PR and social media to ensure a consistent brand message and identity.
Responsibilities
Brand consistency
  • Ensure all marketing communications, promotions, social media and PR activities in existing and upcoming Markets are in line with Time Out Market’s core brand guidelines.
  • Forge robust working relationships with marketing managers across Markets, offering brand expertise and guidance.
  • Attend all agency meetings, harmonising all tactics and activations with the brand strategy and collaborate to ensure everything we do delivers against our high brand standards.
  • Support the launch activities for new Markets, integrating the brand with local nuances whilst maintaining consistency.
  • Conduct regular brand training sessions and provide resources to teams, ensuring a consistent understanding of brand guidelines.
  • Drive internal brand engagement activities, ensuring that every team member is a brand ambassador.
Activity execution
  • Oversee marketing, social media and PR initiatives for existing and upcoming Markets, coordinating with Market agencies.
  • Direct and refine social media strategies across Markets, ensuring brand alignment and effective audience engagement.
  • Collaborate with creative and strategy teams to ensure that impactful campaigns are being developed and executed.
  • Streamline communication between teams, ensuring timely execution and feedback integration.
  • Champion the integration of technology and digital tools in brand promotion, ensuring contemporary and efficient strategies.
  • Evaluate and optimise the brand's online reputation, monitoring feedback on platforms like Google Reviews, Trustpilot, and Yelp.
Reporting & research
  • Monitor and evaluate the performance of campaigns, using insights to inform future strategies.
  • Regularly gather and analyse feedback from various Markets to adapt and refine our approach.
  • Deliver market research efforts to understand evolving customer preferences and sector dynamics.
  • Support incident / crisis response, ensuring that the brand is safeguarded.
Qualifications:
  • Bachelor's degree in Marketing, PR, or a related field.
  • Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.
  • Ability to work effectively across different geographies, cultures, and teams.
  • Strong networking capabilities with media, PR agencies, and market stakeholders
  • Ensure all marketing communications, promotions, social media and PR activities in existing and upcoming Markets are in line with Time Out Market’s core brand guidelines
  • Forge robust working relationships with marketing managers across Markets, offering brand expertise and guidance.
  • Attend all agency meetings, harmonising all tactics and activations with the brand strategy and collaborate to ensure everything we do delivers against our high brand standards.
  • Support the launch activities for new Markets, integrating the brand with local nuances whilst maintaining consistency.
  • Conduct regular brand training sessions and provide resources to teams, ensuring a consistent understanding of brand guidelines.
  • Drive internal brand engagement activities, ensuring that every team member is a brand ambassador.
What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…
  • Be commercially astute
  • Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
  • Think globally
  • Have excellent communication and relationship building skills
  • Have a high sense of ownership, urgency and drive
  • Be a team player
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

Skills Required

  • Marketing
  • Public Relations
  • Marketing Campaigns

People who have worked with Time Out Group