Description

Closing Date: 29-Sep-2024

Our Purpose
Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.
At a glance:
Salary range - The budgeted salary range for this role is set at £42,700 - £64,000
Contract type - This position is a Permanent contract
Working pattern/flexible working - This is a blended working role, therefore your time will primarily be split between working from home and the London Head Office. However, there will also be an expectation to visit other locations as the need arises.
Location - This role is based at our London Head Office campus in Pimlico. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.
FYI - We have two Marketing Activation Manager roles available both focused in the tech space. One will manage the marketing planning and activation of one of our most important tech brands and the other will work across a number of tech brands to activate campaigns across the year.
About the role:
Retail Media has been identified as a key enabler of profit growth across JLP and is a priority for the Partnership. We are at the start of an exciting transformation journey to evolve our capability in this space in order to help deliver more personalised experiences to delight our customers and create compelling and impactful Retail Media propositions for our clients.
As Marketing Activation Manager within the John Lewis Retail Media team, you will be responsible for the delivery of the annual calendar of initiatives which have been agreed with strategic brands, as well as delivering campaigns for all other brands. You will work on developing dedicated campaigns for all brands based on the sentiment of need from brands and activating them effectively, defining the brief for these brands and brief into channels for activation. You will be working with the channels, and Seasonal campaign Category Marketing teams to coordinate branded participation in both tactical and seasonal campaigns.
You will monitor the performance of all Retail Media funded campaigns, preparing PCA reports and working with the retail media Media Sales team to report performance back to brands, whilst helping to  inform next year plans. You'll be highly organised, adept in working with insight and customer segmentation, always with an eye on marketing channel effectiveness and driving outcomes for our clients.
You will have a thorough understanding of and a passion for marketing, making use of a variety of marketing best practice to meet objectives set. You'll have strong commercial acumen, natural ability with insight and data and work well under-pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member, forming part of matrix business and marketing teams to create campaigns which are bigger than the sum of the parts.
Please note:
We have two Marketing Activation Manager roles available both focussed in the tech space. One will manage the marketing planning and activation of one of our most important tech brands and the other will work across a number of tech brands to activate campaigns across the year.
Key responsibilities:
Deliver the annual calendar of initiatives and campaigns
Deliver defined elements within an overall marketing campaign to support the Media Sales team, including the definition of the marketing brief, the channel and media plan, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.
Work with brand/ seasonal campaign teams to coordinate supplier participation in brand and seasonal campaigns
Monitor performance of the brand funded campaigns and prepare PCA reports. Working with the Retail Media Sales team to report performance back to suppliers and inform next year plans
Build meaningful partnerships with key stakeholders; inspire, excite and motivate teams across the business.
Work to ensure the consistent implementation of activity across marketing, and work with implementation teams to enable effective delivery across other functions. Escalate risks and take decisive action to quickly resolve decision blockages; challenge where necessary.
Essential skills you’ll need:
Significant experience in marketing campaign delivery within a retail media environment
Relevant experience working with external suppliers or agencies to activate media
Proven experience of effectively servicing brands/clients in a marketing environment
Experience working with complex projects and managing multiple Stakeholders
Evidence in strong written and verbal communication
Experience in insight and analytics
Experience of delivering to tight deadlines and to great quality
Desirable skills you’ll have:
Further qualifications in marketing or business
Demonstrates a keen interest in changing trends in the retail media external landscape
Benefits of the Partnership and the role:
💻 - Hybrid Working.
🏖️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays (this is pro-rated for part time hours).
⚖ - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
🐷 - Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
🤑 - You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis & Partners (12% off electrical products, some exclusions apply) and 20% in Waitrose & Partners (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.
🚴 -  Simple cycle to work support scheme
🏰 - We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them
🌱 -  Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - https://www.jlpjobs.com/about/benefits/
Skills Required

Marketing Campaigns
Stakeholder Management
Communication Skills
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Description

Skills Required

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