Description

About Us
AllBright is a global collective of change-makers powered by ambitious women committed to creating an equitable world for all.
Our vision is to create a world of unlimited possibilities for ambitious women. All Businesses, All Women, All Together.
We are an inclusive and compassionate global community connected through digital and physical spaces. We lead the conversations that inspire positive change and recognition for all. AllBright supercharges careers; inviting women to invest in their development with access to world-class learning and thought leadership. AllBright collective is fueled by ambition and a commitment to achieving success. Together, the possibilities are endless.
To find out more, visit www.allbrightcollective.com
AllBright is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Purpose
As Senior Marketing Manager at AllBright, you will play a pivotal role in driving member growth, engagement, and retention through the execution of a comprehensive marketing strategy. Working closely with the Head of Marketing, you will ensure seamless integration and alignment of all B2B and B2C channels towards company objectives. Your role encompasses a diverse array of responsibilities, including but not limited to promoting events of various sizes, generating B2B leads, overseeing paid media, email, CRM, social media, and content strategies.
Additionally, you will be instrumental in coordinating multiple projects across marketing channels, ensuring their timely execution and cost-effective delivery, all while maintaining a steadfast focus on company goals and priorities.
Outline of Key Responsibilities:
Collaborate closely with the Head of Marketing and Memberships team to align strategies and initiatives with organisational goals and objectives.
Execute marketing strategies to support member growth, engagement, and retention across AllBright's physical and digital spaces.
Lead evidence-based marketing campaigns to achieve revenue and brand equity targets, including audience identification and content planning.
Continuously analyse marketing performance metrics, lead quality, and conversion rates for ongoing improvement.
Promote events from intimate forums to larger-scale summits, ensuring maximum attendance, strong engagement, and clear follow-up.
Generate B2B leads through targeted campaigns and high-value content strategies.
Collaborate on the strategic direction of various marketing channels, ensuring cohesive messaging and branding.
Work closely with the Programming team to support the development of event strategies to enhance member experience and satisfaction.
Work closely with the Learning & Experience team to support product releases and community engagement.
Coordinate multiple projects, ensuring timely and budget-conscious delivery.
Develop and deliver partnerships and ambassador schemes for the benefit of the AllBright brand.
Share audience insights and guidance with relevant teams to inspire creative content.
General Responsibilities:
Line manage 1-3 direct reports, offering guidance and support to foster their professional growth and alignment with organisational goals.
Undertake any additional duties as reasonably directed by management.
Adhere to company practices and procedures.
Ensure good communication with all colleagues and supervisors.
Person Specification:
4+ years marketing experience at management level
Both B2B and B2C marketing experience is highly desirable
Experience in membership and/or Learning and Development (L&D) marketing would be highly desirable
Strong experience across marketing channels including paid media and email
Highly data driven, familiar using insights to inform marketing strategies and decisions
Experience managing multiple stakeholders on multiple projects
Skilled in financial analysis, budget management, and strategic recommendation based on finance priorities
Effective communicator and collaborator with third-party vendors (PR, photography, influencers, etc.)
Eye for detail and ability to thrive in busy circumstances
Strong project management experience
Line management experience and positive leadership style
Ambitious with high levels of drive and energy
Willing to ‘roll up sleeves’ and get involved when required
Demonstrate and align with our internal values: Innovative and Ambitious, Inspiring and Inclusive, Curious and Results Driven
AllBright Benefits:
33 days paid holiday (inclusive of bank holidays)
1 additional paid day off to use as a 'YOU' day
The West End Club discount membership
Joe and the Juice Corporate Membership
30% discount on food and beverages in our clubs
Unlimited access to our Employee Assistance Scheme
The Wellness Hub online membership
ClassPass monthly membership
Monthly team lunches
Pension scheme contribution
Enhanced Maternity pay
Mintago financial wellbeing app and services
Discounts off treatments in the club hair salon
Opportunity to win prizes from our fantastic recognition programme
Refer an AllBright Star bonus scheme