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Senior Marketing ManagerThe British Library
Yesterday
  • LevelSenior
  • ProfessionsMarketing Manager, Marketer, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Closing Date: 01-Dec-2024

We have an exciting opportunity for an experienced senior commercial marketer, with strong business acumen, to join our team and devise effective marketing strategies to meet ambitious new revenue targets for the British Library. From increasing memberships and sales in our brilliant shop to raising the profile of our very own publishing range and the incredible venue spaces we offer in our iconic St Pancras building.
As a brand new post bridging the Marketing and Commercial Services teams, you’ll have the opportunity to make this role your own and use your extensive experience of managing stakeholders to forge strong, collaborative relationships and influence decision-making at all levels.
Leading and motivating a new team, you will oversee almost all revenue-generating campaigns, as well as use of the British Library brand in commercial activities. Customer insight and data will be at the heart of everything you do and you’ll regularly commission research and analysis to inform markets, targets, product development and pricing strategies. And as a creative and strategic thinker, you’ll use your skills to find innovative solutions to deliver against our objectives.
All revenue for the British Library helps keep a world of ideas and inspiration open for everyone, so this is a fantastic opportunity to use your commercial experience and expertise to make a difference to future generations.
As one of the world’s great libraries, our duty is to preserve the nation’s intellectual memory for the future and make it available to all for research, inspiration and enjoyment. At present, we have well over 170 million items, in most known languages, with three million new items added every year. We have manuscripts, maps, newspapers, magazines, prints and drawings, music scores, and patents. We make our collections and programmes available to all. We operate the world’s largest document delivery service providing millions of items a year to customers all over the world. What matters to us is that we preserve the national memory and enable knowledge to be created both now and in the future by anyone, anywhere.
In return, we offer a competitive salary and a number of excellent benefits.  Our pension scheme is one of the most valuable benefits we offer, as our staff can become members of the Alpha Pension Scheme where the Library contributes a minimum of 28.97% (this may be higher dependant on grade. Another significant benefit the Library provides is the provision of a flexible working hours scheme which could allow you to work your hours flexibly over the week and to take up to 5 days flexi leave in a 3 month period. This is on top of 25 days holiday from entry and public and privilege holidays.

Skills Required

  • Marketing
  • Campaigns
  • Strategic Thinking

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