Joy The Store

Vintage Inspired Womenswear, Menswear, Home and Gifts

London, United Kingdom

Projects credited in


Embrace love, life, laughter and JOY 24 Hours a Day, 7 Days a Week! JOY is a British fashion and lifestyle brand, renowned for vintage inspired womenswear, classic yet contemporary menswear, unique accessories and quirky gifts. A quietly eccentric and subtly cool Brit stamp marks everything from JOY’s bespoke store interiors to our lovingly curated collections. Celebrating individual style and expression, our in-house design and buying teams are on a mission to provide feel-good fashion for a look that is uniquely yours and exclusively JOY. Amongst a tempting range of handpicked brands is our own label Louche; designed by women, for women, to indulge sartorial fantasies in effortless style and with our trademark vintage flair. Add a subtle elegance with our Louche Luxe jewellery collection, crafted in high quality sterling silver and gold-plated brass. In the Menswear corner is HYMN, designed in-house to provide you with contemporary casual menswear that mixes traditional values of quality and workmanship with modern cultural influences and current designs. Finish off your look with a classic wool beanie and a pair of Happy Socks. Obsessed with dresses? You’re in the right place. Known for our floral, polka dotted, striped and printed styles, in mini, midi and maxi shapes, we design each piece to be functional as well as stylish, adding subtle flattering details and forever useful pockets. Our beautiful homeware range boasts fragrant candles, carved wooden photo frames and a range of clever books, to help you curate your life the way you want. Grow your own succulents and create your own cocktails with our dedicated kits, designed to keep you busy with fortuitous results! Complete any room with our Himalayan salt lamps and candle holders, boho dream catchers and ceramic oil burners for that all-important Instagrammable interior. Whether you discover JOY online or at one of our boutique-style stores, be sure to share online and join the JOY Club to ensure you never miss out on exciting news, style advice and exclusive offers.

People who have worked with Joy The Store