It all started with the simple idea of taking the pain out of upgrading. For airlines we started by building a robust platform that can be integrated in days, not months. Then we enabled full automation of the upgrade process right up to flight departure, instantly reissuing tickets direct to mobile. For passengers, no more mystery processes, just a simple, intuitively designed experience that fits seamlessly with their journey providing direct access to seats that would otherwise fly empty, at the exact time they are thinking of them. Upgrading should be effortless for everyone, but somehow it’s become complicated. We’re here to change that.