For 2020, Pantone has announced 19-4052 Classic Blue as its heralded color of the year. A huge contrast from 2019’s vibrant Living Coral, Classic Blue is a calm and reassuring color that marks the beginning of a new decade. Its simple, familiar qualities instill confidence as we enter the uncertainty of 2020.
Pantone’s Color of the Year coincides with Shutterstock’s annual Color Trends, and this year there is unmistakable overlap. Based on meticulously evaluated pixel data from customer downloads throughout the year, Shutterstock’s 2020 Color Trends include Lush Lava, Aqua Menthe, and Phantom Blue – a navy shade much like Pantone’s Classic Blue.