While many industries have fully embraced digital media, the healthcare industry has been slow to make the changes to adapt to these new digital strategies. It has come to the point where people would rather go online and search their symptoms, looking for a cure, than go to a doctor and be told how to care for themselves. According to research data, 72% of internet users looked online for health information within the past year. Searching for health related information is the third most popular online activity. Since the majority of patients are looking for solutions to their health problems online, healthcare professionals are beginning to rethink their views on digital media.
Make First Impressions In Person First
The most important and effective marketing happens inside the doctor's office. It is important to make sure your office is the kind of place a patient feels comfortable enough to open up to you and your staff to ask for help. By making sure the office is clean and your employees are smiling and being kind to your patients, it creates a friendly environment that patients will feel comfortable revisiting.
Be Available In and Out of The Office
Many doctors claim they are always reachable, but often are not. In order to better a patient's experience, make sure that if you say you are going to be reachable, actually be reachable. Using a specific email, automated text messaging systems, and even communication apps will help your patients feel like you truly are there to help them.
Before large treatments, patients can become concerned or anxious as they wait for the scheduled procedure. They may become worried about how long the procedure will take, how uncomfortable they will be during and after, or what physical therapy they may need after the procedure. Put their minds at ease by calling or emailing them in advance. Ask if they have any questions before the procedure and make sure to answer every question they have, no matter how big or small their concern may be. After the procedure, make sure to call or email the patient and ask how they are doing. Check and see if they need anything and help reassure them that the effects are normal. Do as much as you can to lessen their stress and worry, both before and after the procedure. Remember that communication is the key to creating a great patient experience.
Clean Up Your Online Portal
Patients go to doctor’s and hospital’s online portals to share medical information and receive test results. Most portals or websites are simply a place to send and receive information. Doctors should consider transforming their online portal into another digital media channel. Posting links to useful groups and websites can help your patients get more information through your channel. Taking an online medical transcription course can help you get the skills you need in order to organize your online portal.
Social Media Isn’t Just For Teens
Social Media isn’t just for teens who have too much time on their hands. It can actually be very useful to individuals and companies. Social media allows healthcare professionals to effectively reach consumers with relevant health information. One third of consumers are now using social media sites such as Facebook, Twitter and Youtube for health related matters. 92% of users say that they actually trust the recommendations from friends and family made on social media more than any other way of marketing. Knowing this fact, doctors have been connecting with their patients through social media. Several social media websites have review systems where users can share and learn from other people’s specific experiences they have had with certain doctors and hospitals.