Icons and textures to represent everything you find on TikTok and The Town.
The key visual features various 3D elements representing the variety of content found at both the festival and on the social platform. Inflatable, plush, metal and glass textures represent each aspect, reflected in the social assets and TikTok booth at the festival.
The magic of music in São Paulo.
Three fake out of home placements showcased the city of São Paulo getting into the musical spirit of the festival in iconic locations: Museum of Art of São Paulo, downtown streets, and an aerial view from a helicopter. 3D icons representing music and inflatable textures were used.