Adam Hinton shoots for ASICS
Launched on World Mental Health Day 2023, Adam Hilton shot this compelling campaign for Asics in association with mental health charity - Mind. Focusing on shifting the narrative from the habitual personal best being a number, to how exercising makes us feel, highlighting the vital role movement plays in supporting mental health.
https://www.instagram.com/p/C6L3gkfNZA9/
Asics CO2 Emissions Stats:
Angus and Adam did the recce of London, Birmingham, Wolverhampton, Liverpool and Leeds mainly by train which produced approx. 63kg of CO2e. The equivalent in a medium sized, diesel car would have been 152kg, making a saving of approx. 60% of CO2e emissions.
Agency | Golin @golin.lon
Photography | Adam Hinton @adamhinton
Photo Agent | Wyatt Clarke Jones @wyatt_clarke_jones
Producer | Angus Light @anguslight
Photographers Assistant | Stephen Ambrose @steambrose
Stylist / Groomer | Robyn Knight
Location Manager | Kavita Kumari @kk_iamkavitak
Location Manager | Joe Gradwell @joegradz
Location Manager | Cara Wiltshire
Production Assistant | Aryan Katral
Production Assistant | Annie Gould
Production Runner | Omer Burhan
#productioncompany #advertising#worldmentalhealthday2023 #lowcarbonproduction #advertisingphotography #advertisingphotographer #setbuild #setlife #profoto #profotoglobal #phaseone
Project Tags
Companies
Asics
- Fashion and Textiles