In partnership with 24 Productions, The Operators undertook creating the integrated print and digital content for adidas’ new clothing range; Climaheat. Working with Savvy Marketing, the lead creative agency and digital agency, Resn, The Operators worked to deliver on brief, fully brand consistent content that could pivot between the traditional and digital deliveries required. Our collaborative partnership between 24 Productions, allowed us to drive efficiency throughout the process and between the agencies. Acting as the sole content creation for the campaign not only ensured brand consistency throughout the campaign, but meant no assets were unnecessarily duplicated saving both time and money, without compromising the quality of the content.