For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. Alex’s work has been internationally recognised, appearing in in exhibitions and publications worldwide. He has given talks and been honoured by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others.