allplants: Veganuary

Did you know that 17th January is known as the day that people are most likely to give up their New Years’ resolutions? allplants did – the leading provider of 100% plant-based, chef-cooked meal deliveries – as did Studio Something. Teaming up to provide some much-needed Veganuary motivation to waning will with a smashing experiential campaign on our Vinegar Yard site in London Bridge, it was a hit both on social media and on the streets. With branded papers giving away delicious meals, cracking copy to engage passers-by, and a (sugar) glass box to be smashed with a hammer revealing exclusive and limited vouchers for a free one-year subscription to allplants, it was the perfect marriage of creativity, timeliness, and straight-up fun in the heart of the city.