Apple | Germany | Store opening

Something to represent Berlin’s endless creativity.

The Mitte district in Berlin has undergone numerous transformations throughout the years. To celebrate a new store opening in the area, we created a design identity drawn by a local artist. The illustration references the huge, brightly coloured pipes that run to construction sites around the city. With the line ‘Welche Idee ist deine Baustelle?’ (What are you building?) we tapped into Berlin’s desire to continually create new work.