ARIANA GRANDE UK CLOUD FRAGRANCE LAUNCH EXPERIENTIAL
To support the UK launch of Ariana Grande’s Cloud fragrance, we created an immersive Ariana event experience in the clouds. The #ArianaGrandeCloudUK event ran across 1.5 days on Friday 1st February PM and Saturday 2nd February all day for the public.
A bespoke microsite housed event information for the event, the opportunity to express interest and a place to direct any queries to.
In addition to this we organised a VIP evening for influencers, clients and press on the evening of 1st Feb and opened the space to the public on the 2nd Feb.
Using an influencer DJ also helped to create awareness and turn the VIP evening into a party! Drinks were pink bubbles to tie into the aesthetic and all attendees left with a VIP goody bag which included branded meringues, USBs, stickers and product.
We also designed a one page microsite.