Arrow & Stone

Committed to providing gorgeous earrings and piercing jewellery that's perfect for everyday wear. SERVICES Branding Having heard about Soley Creative whilst working with Matilde Jewellery, Yasmin, founder of Arrow and Stone reached out to chat all things rebranding. Having created her logo, colour palette and store herself, she had found making everything feel cohesive very challenging. We helped unravel the ethos of the brand as well as their uniqueness (aesthetically pleasing and extra-safe piercings and jewellery), then created a visual identity that defies the norms of Yasmin’s competitors. The concrete pastels and punch of purple help create interesting and ethereal comms that echo the jewels and the space.