As a graphic designer, you'll have to react quickly to new information, exploring new audiences, evolving briefs and recognising advances in technology. Taking risks, asking questions, discovery, experimentation, and reflection are values encouraged on our course. There is no 'right answer' and you will be supported to find your own path to develop, specialist skills and creative design strategies. We encourage you to bring your own experiences to your work. We value human centered, conceptual approaches that create visual attention, and then evoke an idea or emotion that is relevant and on target.