ASICS | GT-Xpress
Global sportswear brand ASICS wanted to communicate the superior guidance, comfort and freedom runners could experience in the GT-Xpress through one of their key retail partners. Our 3D & motion graphics team rose to the challenge.
Our 3D team produced a model of the product from a scan. Then, keeping the product front-and-centre at all times, they focussed on the core elements - the outsole, cushioning system and midsole - to communicate the structural integrity, comfortable ride and breathability offered by the ASICS GT-Xpress.