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Aston Martin

CHALLENGE
To create a new global website that does justice to the brand of Aston Martin, the next generation of ultra-luxury online.
We wanted to make the website as beautiful as a handcrafted car, while telling the stories of luxury cars that encourage prospects to contact a dealer.
SOLUTION
The new Aston Martin Website is a beautiful cinematic destination that that marries beautiful design, engaging brand storytelling and modern utility.
It helps people appreciate the history, the invention, the craft and sheer attention to detail that goes into the cars.
We built the platform from scratch, with a data-driven focus on storytelling, and a creative focus on bringing handcrafted luxury online. We worked with the idea that ‘bespoke is the art of making what is individual, beautiful.’
Every Aston Martin comes with a unique identity. Expanding on the models individual flavour, we’ve given each a set of bespoke colours and textures. This allows us to create a richer design and to differentiate the cars across the site.
The cars and Aston Martins brand story are both extraordinary and the new website allow these to merge together into a unique digital experience.

Project Tags

  • advertising
  • design
  • digital

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