Backed

    Visual Identity Website

    A new kind of Venture Capital

    Backed VC is a €30 million startup fund based in Clerkenwell, London. They invest between €500,000 and €1 million in some of the most interesting and ambitious startups throughout Europe.
    Point has partnered with Backed since their inception in 2015, developing their visual identity and web presence. It was important that the identity reflected the young, ambitious energy of the two founders, Alex and Andre. We designed the brand to help them stand out in landscape full of unimaginative venture funds. We achieved this with an identity full of colour and a brave tone of voice.

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    Brand & Digital design studio