A product success story
Much of iPlayer’s success is down to its sheer ubiquity; being available on over 650 devices it currently reaches an impressive 25% of the programme-watching population.
According to YouGov, the number of people looking to buy a smart TV is sharply rising. iPlayer’s availabilty on TV platforms (you can already find it on smart TVs, Sky+, Xbox, Playstation, Virgin Tivo etc.) is critical in helping BBC continue to expand iPlayer’s audience reach.