BBC World Service: Designing for Global Users

  • Ann Macleod
  • Lawrie Mallyon
  • Tom Allen

How does the BBC World Service go about designing and delivering news in more than 40 languages to 40 million users each week?  We had the pleasure of producing this animation for the BBC World Service, in partnership with Moving Brands. Using the metaphor of coffee, we told the story of the great work the User Experience & Design team do to help deliver impartial journalism across the globe. 

Client - BBC World Service  Agency - Moving Brands  Production - Buff Motion / Moving Brands  Illustration - Buff Motion / Luo Liangliang  Animation - Buff Motion  Audio - James Locke-Hart

Project Tags


  • BBC logo


    • Media Production
  • Moving Brands logo

    Moving Brands

    • Design