Be Curious

How can we excite people about the launch of the Deal Advisory Business School and promote their commitment to a learning culture? We suggested bringing in someone with a brand and personality that is the very essence of lifelong learning…enter Maggie Aderin-Pocock - space scientist, broadcaster and science communicator to talk about minding blowing facts and how her career has developed from a curiosity for learning. The result. A stunning film where Maggie encourages viewers to develop a growth mindset. This was coupled with a marketing campaign of digital posters and Yammer posts detailing some incredible facts making people curious about the Business School and eager to find out more. Winner of Silver Dolphin for Integrated Communications at the Cannes Corporate Film & TV Awards. https://wearetilt.com/be-curious/