#BehindTheFilter

A digital world created to host the first Dove virtual summit, including a series of compelling Dove Talks with the global community, including incredible key speakers Lizzo and Shonda Rhimes. We created virtual spaces to host live streamed international conversations around pressing beauty topics, like the self-esteem implications of Social Media filters and the challenges and discriminiation Black women face when embracing their natural hair. We developed a full suite of event collateral, including: site creative and UI for platform build; the live stream pre-record design and digital transitions for the live stream. Supporting media included a four-part email plan, live social amplification and sustained five week social extrapolation and UGC sourcing. To do this, we worked with expert partners Halpern PR, Streaming platform provider ModStreaming and 3D artist Victor Roussel.