An award-winningly ingenious solution for comic crazy kids (and grown-ups too). Bog Eyed Books is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. The newly launched imprint aims to publish both established and emerging writers and illustrators. With a gift of a name, the logo almost designed itself. It appears on all Bog Eyed Books titles and is a strong and consistent presence across digital channels too. It has been designed to appeal primarily to the publisher’s key audience: comic-crazy kids. We were thrilled to learn that the logo received a rare-as-hen’s-teeth D&AD Award in April 2017.