BP - Animating insight on the future of energy

  • Paul Block
Every year, BP produces its Energy Outlook, an authoritative report looking at the future of the world’s energy sources, needs and uses. This captures a vast amount of energy economics data, which is keenly received and studied by investors, analysts, commentators, government and policy makers, and the interested public. But how do you make data digestible without dumbing down or distortion? That was the challenge we helped BP meet when promoting its latest Energy Outlook report.