Building Brand Identity | Elysian

Challenge: To create a brand identity for a home automation company. Insight: Home is where people find the most comfort. It is an individual’s heaven - the best place to be. Idea: Coming up with the name: Elysian which relates to or characterizes heaven or paradise. Finalizing a tagline: Heavenly Living The logo: The inspiration behind Elysian's logo came from the elysian fields of Greek mythology, which means a heavenly plain. Our logo takes cues from the exquisite architecture of the Parthenon Temple, highlighting the rich Heritage of Greece and its serene living standards, perfectly representing our messaging of paradisiacal home life. Results: A brand with a concrete identity and impactful, recall worthy messaging that stays with the audience.