Changing the Face of Breast Cancer

Given that 1 in 7 women in the UK will be diagnosed with breast cancer, this campaign shows how cancer can affect young women too. Featuring real women diagnosed in their 20s, we used an age filter twist to challenge perceptions and drive early diagnosis among younger audiences.

Changing the Face of Breast Cancer by adam&eveDDB

Companies

  • CoppaFeel! logo

    CoppaFeel!

    • Charity
adam&eveDDB logo
integrated advertising agency