Bastien Bouisset came to us with Wellness Direct, a start-up fitness and wellbeing brand based in the South of France. His first challenge was to address the shortage of protein supplements that appealed to "ordinary people" (read: not gym junkies) that wanted to take the next step in their fitness. Driven by a belief that fitness belongs to all of us, Bastien needed a brand that challenged the elite nature of fitness, as well as the artificial, masculine nature of protein supplements.