The branding is for a line of different flavours ciders that target women who want to feel empowered and independent while enjoying their drinks. The slogan "I buy my own drink" speaks to this sense of empowerment and emphasizes that women don't need a man to buy them a drink to have a good time. The cider line features three different flavors: apple, cherry, and berry, each represented by a lady character with distinct colors and details. The statement "a woman's look is not an invitation for guys to hit on her" reinforces the idea that women should be able to enjoy their drinks without feeling objectified or harassed by men.