CLUB 404 BRANDING
Branding strategy and logo by us for @LilMiquela @Club404notfound. CLUB 404 is an exclusively inclusive club, merch line, and creative community of digital-first participants from around the globe. Read on to see what we did :)
Just as a 404 error message signals that normal site functioning has been interrupted, the name CLUB 404 symbolises a new wave of digital disruption. We worked closely with Miquela and her creators, posthuman storytelling studio BRUD, to develop the branding strategy and interactive 3D site for the project. Inspired by Miquela’s passions for vintage Japanese horror films, arcade games and iconic neon detailing, we realised CLUB 404 branding.
C͓̽L͓̽U͓̽B͓̽ ͓̽4͓̽0͓̽4͓̽ branding was designed to be elevated but accessible. We combined elements to imply community and digital social cliques with the sophisticated spatial minimalism of slick members’ only hotel interiors and the sleek lines of spaceships drawn from sci-fi classics. The 3D bevelling and retro futuristic countdown clock look both simultaneously backwards to a pre-digital past whilst hinting at a hyper corporate techno-utopia to come.inclusive club, merch line, and creative community of digital-first participants from around the globe.
Merch by @brud.fyi, Photos by @xavierluggage Of @roladevi And @s.irat
'CLUB 404 is my baby and something I've been working on for a really long time. It was important for me to collaborate with a creative, female-driven agency on Club 404 and I'm grateful for all thr work Digi Fairy did to make it a reality, I'm excited to see everyone wearing my designs!' - Lil Miquela
